Driving Force Analysis
Driving Forces refer to the broad cluster of events, state of affairs, and/or trends that impact the firm’s future. These forces are significant as they define and drive events and trends in certain directions, and are typically quite broad in scope, long-term in nature, and associated with some degree of uncertainty as to their evolution. In order to plan appropriate strategies for change, these forces should be clearly understood and identified. Understanding them is the first step toward establishing a framework for analyzing critical trends, particularly as they may impact the competitive environment facing an industry.
Driving Forces that may seem obvious to one person but can hidden to another. Therefore, the identification of Driving Forces should be done in a team environment. It is helpful to run through this common list of categories of DFs listed below. Normally, firms have little control over Driving Forces—their ability to deal with them comes from recognizing them and understanding their effects.
