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Archive for the ‘Personal Notes’ Category

Types of Service Pricing Strategies

Apr-5-2008 By miketeo

An organization’s objectives determine the desired results of pricing policies. Strategies are the means by which these objectives are achieved. Before discussing pricing strategies, it is useful to lay the ground work for analyzing the underlying factors that influence price decisions. Four important bases for price determination can be identified:

  1. What it costs to produce a service
  2. The amount that consumers are prepared to pay for it
  3. The price that competitors are charging
  4. The constraints on pricing that are imposed by regulatory bodies.

The cost of producing a service represents a minimum price that a commercial organization would be prepared to accept over the long term for providing the service. The maximum price achievable is that which customers are prepared to pay for the service. This will itself be influenced by the level of competition available to the customers to satisfy their needs elsewhere. Government regulation may intervene to prevent organizations charging the maximum price that consumers would theoretically be prepared to pay.

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Service Buying Process

Mar-30-2008 By miketeo

Organizations should develop a thorough understanding of a number of aspects of their customers’ buying processes, in particular:

  • Who is involved in making the purchase decision?
  • How long does the process of making a decision take?
  • What is the set of competing services from which consumers make their choice?
  • What is the relative importance attached by decision makers to each of the elements of the service offer?
  • What sources of information are used in evaluating competing service offers?

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Services have a number of distinctive characteristics which differentiate them from goods and have implications on the manner in which these services are marketed.

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Consumers usually experience pre-purchase uncertainty during purchase of most products. However, in the case of intangible service purchase, the amount of perceived risk would be expected to be higher as compared to product purchase. Intangibility often leads to a consumer’s evaluation of a service based on tangible evidence and price rather than the core service offer.

A number of factors influence the level of risk experienced by a consumer when approaching a service purchase.

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Nokia S60 Platform SDK

Jan-28-2008 By miketeo

This is for my personal notes as it takes a while to search through that labyrinth of information on the Nokia web site. The Nokia Symbian SDKs are at this URL.